The challenge
Advertising moved online. The data moved with it.
Digital screens are the fastest-growing part of outdoor advertising, and more of TMO's business now lives in files, logins and client accounts than on billboards. One file on a USB drive or one upload to a personal cloud could break a client contract.
22%growth in Malaysian digital ad spend, Q2 2025. Social media is close to half of it.
Unreleased campaigns
Creative and launch dates, weeks before going public
Personal data
Contest entries, event sign-ups, lead forms
72h
to report a serious personal data breach under the amended PDPA
Banking and energy clients expect supplier controls under the Cyber Security Act 2024