Graphic standard manual
Brand guidelines
Download our official brand resources and learn how to apply the nPro identity across digital and print.
01
Logo
The logo is our primary representation in all design and branding materials. Give priority to the main logo. The favicon is a supporting element of our iconography and suits materials with limited canvas space, such as in-app use.
Primary
Light or lighter tinted backgrounds.
Alternative
Black backgrounds only. No other dark colour may replace black.
Monotone
Mid tone backgrounds, or any size below the minimum.
Favicon
An extension of the logo, for constrained spaces and in-app iconography.
Rules for the alternative logo
- Use on black only, #050519 or #000000.
- Other dark colours cannot replace black.
- Never shrink below the minimum size.
02
Construction and clear space
The logo must stand out clearly from its surroundings. Keep an exclusion zone free of text, photography and other graphic elements on all four sides.
The dashed boundary marks the minimum clear space. No other element may enter it.
03
Minimum size
Below these sizes the logo loses legibility. Where the space is smaller, use a monotone variant instead.
80px
Minimum width on screen, at 72dpi.
2cm
Minimum width for printed material.
Large formats
On banners, billboards and signage, scale the logo proportionally to the document. It must never bleed off an edge or be cropped.
04
Improper usage
The logo must not be altered in any way. Always build collateral from the master templates.
Do not rotate
Do not stretch
Do not retype
Do not recolour
- Do not change the logo anatomy.
- Do not add text to the logo.
- Do not add a colour outline.
- Do not apply effects, shadows or glows.
- Do not crop the logo or bleed it off an edge.
- Do not place it on a crowded or low contrast background.
05
Colour
Always lead with the main colours. Light green is an accent only and must never dominate. Limit any single layout to three or four colours, applying a 60 / 30 / 10 balance.
Pro blue
#00007a
C100 M98 Y16 K20
Dynamic blue
#0068ff
Print #4788C8
Bold black
#050519
C81 M75 Y59 K79
Light green
#58ff9e
Accent only
Clear white
#ffffff
Grey
#808080
Gradients
Three or four palette colours maximum. Start from a corner or an edge. Adjusting position and opacity is acceptable. Never use light green as a dominant colour, and never introduce a colour from outside the palette.
06
Typography
DM Sans is our primary typeface, available on Google Fonts. Use it for headlines, titles, subtitles, body copy, calls to action and terms.
Primary typeface
DM Sans
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Digital media
12pt minimum
Mobile application
16pt minimum
10pt minimum
Regular 400
Aa Bb Cc
Medium 500
Aa Bb Cc
Bold 700
Aa Bb Cc
Black 900
Aa Bb Cc
07
Graphic elements
Our graphic language comes from the logo itself: the letter N, a padlock and a chain link. Together they carry security, connection and durability.
Letter N
The initial letter of nPro.
Padlock
Security, protection, trustworthiness.
Chain
Connection, durability, versatility.
Layout configuration
Placement, position and opacity are adjustable. Do not rotate the layout unless the configuration explicitly allows it.
Iconography
Outline icons with a consistent stroke weight, in Dynamic Blue or Clear White depending on the background.
Need the source files?
Logos in SVG, PNG and EPS, plus the full graphic standard manual. Get in touch and we will send the current kit.